A recruiting-campaign
The university Offenburg offers bachelors on a very high level for electro-engineering, machine building media and other faculties. The problem: renowned universities in Baden-Württemberg pull away more and more students. What we tried as solution: Shouting out all the universities real benefits in a funny way to raise sympathy and convincing local students to do the absolut right thing by signing up.
The multiple headlines could be seen on job fair stands, billboard, CLP, pillars and continue online (at the moment referring to the Fifa World Cup – see here). Thank you Peter for all the great words and the magnificent unpretentious claim (Liebe auf den zweiten Blick – Love at second glance)
copy: Peter Quester | art: Niko Willborn | Java: Daniel Gansdorf | cobra youth
Billboards, CLP`s, A1-poster, pillars
Stands on job fairs in Frankfurt, Mannheim, Freiberg, Stuttgart
CLP`s around Offenburg, Freiberg, Basel and competing university locations.
CLP in Berlin, not realized yet.
All motives to be seen as billboards, pillars, post cards and other formats
Usage of motives by the university in social media (here for World Cup 2018 and regional job prospects)
The Bike saddle cover
Placed in relevant student cities around Offenburg. The headline refers to a german saying logical translated: "Duck to the bosses and kicking the ones under you?" It announces an ethical economy course at their campus.
The Microsite
With many motives to share, faculty themes, job occasions and a local culture and fun map. Thanks to excellent storytelling the quite technical content has become fun to read. And hopefully makes many students to sign up.
for english translation see now online
